Solution Library

GE Mckinsey Matrix Analysis

Report on GE McKinsey Matrix Analysis 

GE Matrix is also known as GE/McKinsey Matrix. It was developed by McKinsey & Company to view GE’s strategic business units in one table. For this purpose they developed a nine cell portfolio matrix as a tool for screening the units.

The concept is very much similar to BCG. BCG uses terms like star, question mark, cash cow and dog, here Industry attractiveness and Business unit strength are taken into consideration.

Industry attractiveness is put on the vertical side and Business unit strength is put on the horizontal side. They are divided into three points as low, medium and high.

Each business unit is given a point based on its market performance and that point is based on both industry attractiveness and business unit strength. Here both the industry attractiveness and business unit strength have to be considered. For example, if the industry is attractive and the business unit is not performing well, then it is a not a desirable position and on the other hand, if the industry is not so attractive and yet the business unit is making good profits and improving, then it is a noteworthy effort.

The factors that are important in both industry attractiveness and business unit strength are as follows:

For Industry attractiveness

  • Market size and growth rate
  • Industry profit margins
  • Competitive intensity
  • Seasonable nature
  • Cyclical nature
  • Economies of scale
  • Technology and
  • Social, environmental, legal and human impacts.

For Business unit strength

  • Relative market share
  • Profit margins
  • Ability to compete on price and quality
  • Knowledge of customer and market
  • Competitive strength and weakness
  • Technological capability and
  • Calibre of the management.

Analyses like these are very much essential and crucial in the formulating the strategic corporate plans. It is performed by new companies, as well as by well-established and by companies which want to retrospect. The matrix shows which industry is highly productive and the strengths of the company that can take the company forward, etc. The matrix will help in formulating plans for the future which can work well and bring that can yield profits.


Marketing Assignment Experts Profile:

  • With a PhD in marketing practices in African countries our next online marketing assignment help expert is currently employed as a guest lecturer at one of the leading universities of Sydney, Australia. He is adept at all the accepted referencing styles and hiss dedication to his students have earned him a great following both in real life as well as online.
  • She is currently pursuing her Masters in marketing and has been associated with HelpWithAssignment for over five years now. Her comprehensive and lucid language along with step by step structuring of the essays has helped many students get a better understanding of questions in their marketing assignments.

Looking for Marketing Assignment Help or Markeitng Essay Help? Our team of Marketing experts with several years of teaching experience would be happy to help you with your assignments. 


 HelpWithAssignment.com is the #1 Marketing Assignment Help Writing Service:  

Marketing Assignment

The prominent features of our Marketing Assignment help service include:

  • Timely Delivery
  • Strict Privacy Policy
  • Phd level tutors
  • Customised services for students
  • 100% plagiarism free solutions
  • 24/7 Service Guarantee
  • Prices within budget
  • Money back guarantee
  • Several years of Experience in offering Assignment Help Writing Service

How does our assignment help service work? 

strategic marketing plan

Fill up the assignment help request form on the right or drop us an email at support@helpwithassignment.com. Feel free to contact our customer support on the company 24/7 Live chat or call us on 312-224-1615. 

Download

Comments

  • HWA
    Rasha

    this is a very good website

  • HWA
    maani

    I have 50 questions for the same test your page is showing only 28

  • HWA
    joeanne

    hi can you please help or guide me to answer my assignments. thanks

  • HWA
    joeanne

    hi can anyone help or guide me to my assignments. thanks

  • HWA
    Monik


  • HWA
    Cristina

    This solution is perfect ...thanks

  • HWA
    Janete

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA
    Sandeep

    Perfect bank of solution. 

  • HWA
    Oxana

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA
    Giuseppe

    works fine.