Desiree’ is a newly minted manager of the local Irish Pub that focuses on serving quality Russian food. A unique position in a very crowded market and she is having a hard time communicating the unique value of visiting her Irish Pub to potential customers. You have been hired as a consultant to explain the fundamental elements of effective communication in order to help her determine whether she should focus on the micro model, the macro model or a combination of both communication process models to best communicate her value proposition to customers.
This question belongs to marketing and discusses about fundamental elements of effective communication to communicate with customers in Irish Pub.
Word count: 783
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