External Environmental Analysis for Different Companies and Industries


You are the Vice President of Marketing for a consumer products company. Your team must pick a specific consumer products company. The President would like you and your team to conduct an external environmental analysis of a current category you are participating in. The objective of this analysis is to determine the potential positive or negative implications these “uncontrollable” factors might have on your existing marketing plan.
Your team must decide the category to evaluate, and confirm this with the President prior to the analysis.

Some examples of companies and related categories would be:
Kellogg’s - cereal category    P&G    - detergent category
Lever    -     beauty category    RIM    - tablet category
Apple    -     laptop category


The objective is to develop an external environmental analysis for the six external environmental variables Legal, Political, Economic, Competitive, Technological, and Social/Demographic) for the company and category you have chosen.


Write a report outlining your external environmental analysis (maximum two pages).
Your report to the President must include the following:
•    Impact: Explain for each variable two (either positive or negative) implications that the environmental variable could have on sales volume.
•    Action Plan: For each of these implications, explain your recommendation as to what your team plans to do to enhance sales volume.


The question belongs to Marketing and it is about preparing an external environmental analysis with variable such as legal, political, economic, competitive, technological and social/ demographic for the company and category chosen. The analysis includes impact and action plan for each of the variable, whether positive or negative and the implications.

Total Word Count 1084


Download Full Solution


  • HWA

    this is a very good website

  • HWA

    I have 50 questions for the same test your page is showing only 28

  • HWA

    hi can you please help or guide me to answer my assignments. thanks

  • HWA

    hi can anyone help or guide me to my assignments. thanks

  • HWA

  • HWA

    This solution is perfect ...thanks

  • HWA

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA

    Perfect bank of solution. 

  • HWA

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA

    works fine.