How do you think McDonalds and Starbucks were able to establish their brands to fit local markets through architectural design of the stores, their e-commerce strategies and service to accommodate the local markets and culture? Please explain their approaches individually and determine if there are any differences or similarities. Do you think Starbucks benefitted from the missteps by McDonalds that you will read about in your research?
The question belongs to Corporate Strategy and it discusses about McDonalds and Starbucks strategy to establish themselves in local markets. These include architectural design of their stores, the products and services they offer, etc.
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