Evaluation of Starbucks New Strategy For 2008 And 2010

Question

What is your evaluation of Howard Schultz’s transformation agenda for Starbucks during 2008-2010? Has Schultz done a good job since his return as Starbucks’ CEO? Why or why not?

Summary

The question belongs to Corporate Strategy and it discusses about evaluation of Starbucks new strategy in 2008 and 2010. The return of Howard Schultz as the CEO has also been evaluated.

Total Word Count 321

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