Evaluation of Howard Schultz's transformation agenda for Starbucks during 2008-10

Question

What is your evaluation of Howard Schultz’s transformation agenda for Starbucks during 2008-2010? Has Schultz done a good job since his return as Starbucks’ CEO? Why or why not?

Summary

The question belongs to Corporate Strategy and it is about Starbucks CEO Howard Schultz’s transformation agenda for Starbucks between 2008 and 2010. Schultz has taken up the agenda of transformation of Starbucks between 2008 and 2010. These transformations were neither drastic nor dramatic nor fundamental but they were subtle changes that were brought in. These changes were brought in so as not to disturb the overall customer experience.

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