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Essay on Recent Marketing Stimulus: Advertisement


Find any specific marketing stimulus that you have recently seen (e.g., specific advertisement. billboard, internet "banner" that you feel has not been getting much attention as it could and:

1. Describe the stimulus
2. Provide a few suggestions at least 4 based on factors that determine that amount of attention that a stimulus will tend to receive as to what the marketer might realistically do to increase the amount of attention given.
3. Be sure to consider and discuss the cost and feasibility of such changes (e.g., changing a newspaper ad from black and white to color will increase cost dramatically.
4. Be sure to consider and discuss how you might measure the success of your revised approach.


The question belongs to Marketing and it is about the importance of marketing stimulus. One of the basic marketing stimulus is advertising and a review of it has been given in the solution. The advertisement chosen for this review is United Nations ‘Go Green’ advertisement.

Total Word Count 1013


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