Essay on Marketing Plan for Festival Event

Question

Put together a marketing plan for an arts or cultural events/festival of your choice. Discuss why you are making certain decisions and what impact you hope to achieve include key milestone and timeliness and any financial considerations you may have in your resources. Please write 500 words with 6 academic references Harvard reference style. And please also make Power Point presentation on this topic - 6 slides

Summary

The essay and the Powerpoint presentation are about cultural events or festivals. The importance of festivals from the viewpoint of marketing have been discussed in this essay. This is especially true because of the fact that festivals can act as a major attraction for tourists as well. A local festival from Sweden named Storsjöyran has been chosen and the importance of this festival in tourism promotion has been discussed in the essay. A Powerpoint presentation has also been prepared.

Total word count is 768

 

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