Whether you are a project manager who must lead a multi-cultural team or a marketing manager who must sell your product or service to an international market, you will need to consider how your message can be most effectively communicated to an international audience. Compare and contrast the key themes in the journal articles assigned this week with regard to communication strategy for global integration or local adaptation. What are the most important factors to consider when communicating with an international audience?
The question belongs to Marketing and it discusses about reviewing 3 journals which highlight about how a marketing manager must take culture into consideration while catering to international market.
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