Refer the article http://businesscasestudies.co.uk/philips/making-things-better/introduction.html#axzz463iD7K11 and answer the following questions.
Benchmarking the performance of Philips against their competitors, entailed a cyclical process that involves data gathering, interpretations, identification of problem areas and possible action programmes.
Critically discuss the elements of the Diagnostic Process, by indicating how Philips were forced to conclude that drastic changes were required as their performance did not measure up to that of their competition.
This question belongs to management and discusses about the case study of Philips Company.
Word count: 1217
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