Discuss the role the internet plays in the lives of consumers and businesses. Has it changed the lives of consumers in any meaningful way? Has it changed the way businesses operate in any significant fashion? Following that, critically evaluate the impact of the internet on the marketing mix for an industry of your choice.
The question belongs to Marketing and it is an essay which discusses the role of internet and e-marketing which has changed the lives of both customers and businesses in a significant manner. Here, the essay’s focus is on fashion industry and the impact it received from e-marketing.
Total Word Count 2814
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