You are the Marketing Communication Manager for a local chain of fast food restaurants, McWendy’s and a range of new products will be launched soon. Your Managing Director has tasked you to come up with a marketing communication plan that recommends how the company can use various communication tools to introduce this/these new product/s in the market. In your plan, you MUST provide a Sample Layout and Copy of a print advertisement and you should also discuss the key areas of a marketing communications plan such as advertising and sales promotions, amongst others.
(You may invent the necessary details and assumptions to facilitate your plan)
It is a step by step process of determination of objectives for the target audiences and sending the integrated message through appropriate channels so as to ensure that the intended message is received and correctly perceived by the target audiences. It is an approach to use various well coordinated promotional tools to achieve the desired objectives from the marketing communication plan. The various promotional tools are advertising, sales promotion, direct selling and public relations.
Total Word Count 2059
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