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Discuss About The Positioning Strategy For Low Fat Beer

Question

Product: MOLSON M (beer)

Positioning Statement:

For people who want to keep a low carb diet as well as low calories and think their beer is fattening.

The target market for MOLSON M is:    

1) Women (young)
2) People who want to drink low fat beer

Task:

Executive Summary
1-2 page concise summary of the product, your challenge and essential proposal

Review Marketing Plan
Environmental factors, market analysis, competitive analysis, audience segmentation, customer behavior model

Positioning
Overall position vis a vis the competition

Summary

The question belongs to Marketing and it discusses about the marketing plan for Molson M low fat beer which is specifically targeted for young women and people who want to drink low fat beer. The overall positioning strategy for this particular product has been explained in the solution.

Total Word Count 2321

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