Solution Library

Discuss About The Positioning Strategy For Low Fat Beer


Product: MOLSON M (beer)

Positioning Statement:

For people who want to keep a low carb diet as well as low calories and think their beer is fattening.

The target market for MOLSON M is:    

1) Women (young)
2) People who want to drink low fat beer


Executive Summary
1-2 page concise summary of the product, your challenge and essential proposal

Review Marketing Plan
Environmental factors, market analysis, competitive analysis, audience segmentation, customer behavior model

Overall position vis a vis the competition


The question belongs to Marketing and it discusses about the marketing plan for Molson M low fat beer which is specifically targeted for young women and people who want to drink low fat beer. The overall positioning strategy for this particular product has been explained in the solution.

Total Word Count 2321

Download Full Solution


  • HWA

    this is a very good website

  • HWA

    I have 50 questions for the same test your page is showing only 28

  • HWA

    hi can you please help or guide me to answer my assignments. thanks

  • HWA

    hi can anyone help or guide me to my assignments. thanks

  • HWA

  • HWA

    This solution is perfect ...thanks

  • HWA

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA

    Perfect bank of solution. 

  • HWA

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA

    works fine.