CATCH OF THE DAY was established in 2006 with 5 employees and has now expanded to a staff of over 600 and is Australia’s number one ecommerce group.
Visit the CATCH OF THE DAY website (http://www.catchoftheday.com.au/), other relevant websites, as well as referencing texts, relevant databases, journals, etc. and then examine and discuss the question below.
Evaluate how you believe the company operates in relation to CRM, both operational and analytical. (For example: What are the customer touch points? How are customer enquiries over the web managed? Is this a good approach? Is the website easy to use or are there improvements that you think could be made? etc.) Justify why a CRM system is important to the business and its future growth.
The question belongs to Marketing and it discusses about understanding CRM strategies of Catch Of The Day, an ecommerce group from Australia.
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