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Deepwater Horizon Crisis and Its Situational Antecedents


Refer Deepwater Horizon and answer the following questions.

  • What were the situational antecedents that influenced public perception about the severity of the crisis? (Exam the history of successes/problems by other oil companies in similar crises. Explore previous British Petroleum oil spills.)
  • Discuss the range of publics/audiences involved with the oil spill. (fishermen, tourism, families of those killed, local government officials, environmental communities, Coast Guard, EPA, NOAA, FEMA etc.)
  • Discuss the impact of having a video feed showing the leak on the ocean floor.


This question belongs to marketing and discusses about Deepwater Horizon crisis and impact of video showing the leak on the ocean floor.

Word count: 491


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