Explain the Customer Relationship Management between customers to business with an example.
The question in Marketing is about Customer Relationship Management. In this question, a typical Customer Relationship Management with regards to customers and business is taken into consideration. An example of British Airways has been explained here. British Airways has been chosen because, it is one of the leading passenger airlines in the world, British Airways has been a customer centric organization from the very beginning. The Customer Relationship Model of British Airways is discussed in detail in the solution.
Total word count 3870
If you are here for the first time, you can request for a discount coupon, which can knock off upto 20% of the quoted price on any service.