Competitive Positioning Strategy of Amway


Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape and focusing your company to deliver on that strategy. A good strategy includes:

•    Market profile: size, competitors, stage of growth
•    Customer segments: groups of prospects with similar wants & needs
•    Competitive analysis: strengths, weaknesses, opportunities and threats in the landscape
•    Positioning strategy: how you’ll position your offering to focus on opportunities in the market
•    Value proposition: the type of value you’ll deliver to the market


The question belongs to Marketing and it is about competitive positioning. The positioning strategy of Amway has been discussed briefly in the solution. Amway has been one of the companies selling products customers using direct selling methods and chain or pyramid marketing methods. In this way, Amway is said to have avoided wholesaler, dealer and retailer expenses.

Total Word Count 814

Download Full Solution


  • HWA

    this is a very good website

  • HWA

    I have 50 questions for the same test your page is showing only 28

  • HWA

    hi can you please help or guide me to answer my assignments. thanks

  • HWA

    hi can anyone help or guide me to my assignments. thanks

  • HWA

  • HWA

    This solution is perfect ...thanks

  • HWA

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA

    Perfect bank of solution. 

  • HWA

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA

    works fine.