Refer the article: http://businesscasestudies.co.uk/burmah-castrol/building-a-joint-venture-in-an-emerging- market/stakeholders.html#ixzz4CtTijMKQ and answer the following questions.
Entry into a market is all about having adequate information about the market, timing the entry and having a sound prospect of success.
Discuss this in terms of Castrol in Vietnam and then illustrate how they developed alliances and joint ventures. Include in your answer risks and benefits from such. Discuss how Castrol could expand upon what it did.
This question belongs to economics and discusses about alliances & joint ventures of Castrol in Vietnam.
Word count: 970
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