The Case Study
Adelphi is situated in a large regional centre about 100 kms from the capital city. It has a population of 150,000 in the regional city itself and the surrounding area, predominantly rural, accounts for a further 20,000 people. Adelphi is home to a large regional campus of a well-known university and has some 3,000 students living on site. The university offers performing arts courses, visual arts and communications courses as well as horticultural courses.
The city, like many regional areas, has a culturally diverse population: 20% of the population are first or second generation Australians. Of these, 8% are from Italian speaking background, 4% from Spanish speaking backgrounds and 3% from Arabic speaking backgrounds. Chinese Australians have lived in the area for many years (since the mid 19th century gold rushes) and form a substantial part of the population (5%). A small Aboriginal community lives nearby and members of this community earn their living predominantly from working on properties. Some also produce souvenirs and small craft items which are sold in the regional city. The surrounding area has some significant environmental attractions successfully marketed to an increasing number of tourists by the local Tourist Office.
Table of Contents
The assignment in finance management is a case study on strategic plan or strategic planning. The case study is about Adelphi Art Cemtre in Adelphi, Australia. Adelphi Art Centre has been one of the city’s active boasters of arts and culture. Several times it received awards for its cultural and artistic presentations. But now the takers of art have been decreasing and the earnings of Adelphi Art Centre has also decreased. The strategic plan has been formulated to overcome these problems and hence it is a marketing plan as well as a financial plan for Adelphi Art Centre.
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