Case Study: HUGE and Digital Strategy
Harvard Business School 9-712-442
You have been asked to prepare a report. In doing so you will address the following aspects:
1. How would you assess the attractiveness of the digital marketing industry through the five forces?
2. What is HUGE's primary competitive advantage and how sustainable will it be through growth? How important is growth to this company?
3. Which growth option should HUGE pursue? Why?
This Harvard Business School Case Study No. 9712442 belongs to Corporate Strategy and it is about HUGE, a digital marketing agency in the US. With ever changing digital media markets, the company is trying to implement novel ideas to expand their business further into health care and pharmaceutical markets.
Total Word Count 2354