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Case Study: CrestPoint Health SWOT Analysis and Situational Analysis

Question

CrestPoint Health is dedicated to supporting, maintaining and improving our members well-being so they can enjoy all that life has to offer. We support our clinical team of nurses and physicians, hospitals and the communities they serve by promoting quality, efficiency, and patient access. CrestPoint Health is a third party administration that will provide health plan administrative services to self-insured employers and Medicare Advantage members. The company will concentrate on employers with two-hundred or more employees or individuals that are eligibility for a Medicare Advantage plan.

CrestPoint Health delivers benefits and products that best meets the current and future needs of your company and supports your health strategy. In an effort to curb the cost of health care, we have developed comprehensive strategies to not only empower our members, but to also engage them throughout the entire decision-making process.
CrestPoint Health works closely with clients, members, and providers to create customized health care benefit results. We concentrate on finding valuable, effective solutions that satisfy all parties involved. Based on your particular needs, we can develop a traditional or high deductible health plan, incorporating a flexible spending account (FSA), health reimbursement account (HRA) or health savings account (HSA).

CrestPoint Health offers comprehensive Third-Party Administration Services to meet the distinct needs of our customers. Through closely listening to and examining the needs of our clients, we are able to offer effective, customized solutions. The key to success for CrestPoint Health is the ability to attract the initial capital in order to successfully market its services in the Tennessee and Virginia area. The company must then expand a successful formula throughout regional markets. Cost control, particularly with regard to sales and marketing programs, will enable controlled expansion that is fully funded by internal cash flow.

It is imperative that members are able to understand their health plan benefits. We offer simple, concise, and easy to understand materials to communicate in straight forward terms. CrestPoint Health’s ultimate goals are to deliver happiness to the mind, body and spirit of our members. We deliver this by being customer-focused in everything we do and with everyone we serve. We accept personal responsibility for achieving better results, and embody ethics, pride, integrity, and passion in all we do.

CrestPoint Health serves as an advocated and leader in the delivery of exceptional health care. Through creative and innovative solutions, we investigate and discover ways to work faster, simpler, and smarter. We recognize that it is important to listen to others and maintain a level of mutual respect as we strive to collaborate with our partners and community to achieve better well-being. CrestPoint Health is committed to controlling health related costs while focusing on health and wellness. Choose the right combination of any of our health and wellness services.

questions

Prepare Situation Analysis, SWOT Analysis, establish the marketing goals and objectives, marketing strategy, marketing implementation and evaluation and control.

Summary

The question belongs to Marketing it is a caselet about CrestPoint Health, a third-party administration which provides health care support to self-insured employes and Medicare Advantage members. In this case, a situation analysis, SWOT analysis, marketing goals and objectives, marketing implementation, evaluation and control have been performed and presented in the solution.

Total Word Count 4600

 

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