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Case Study Analysis: The Quest for International Students

Question

Case Study Analysis: The Quest for International Students

You have recently been appointed as Marketing Manager by Kaplan Singapore and one of your main objectives lies in implementing a sales management plan with the key objective of enhancing Kaplan competitiveness towards attraction of international students for Kaplan suite of higher learning programs.

Question One

Analyse the sales process and the strategic elements of sales management with reference to Kaplan Singapore.

Question Two

Propose a sales management plan associated with territory and key account management of Kaplan Singapore.

Please refer to the PDF document attached for the whole case study.

Summary

The question belongs to Marketing and it is about education marketing. A case study of Kaplan Singapore has been given here. A report has to be prepared which can analyze the sales process and strategic elements in sales management have been answered in the solution.

Total Word Count 3081

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