Case Study Analysis: Phonetecho


Case Study: Phonetecho

1. What kind of approach to HR strategy did the German HR director take? What perspective on strategic HRM does this illustrate?
2. Should Phonetecho have done some things differently in its HR strategy when it launched its mobile sales force? If so, what and why?
3. Consider the HR actions of phonetecho and its large competitor in relation to the mobile sales reps. What ideas in the resource –based view of the firm are illustrated by the case study?
4. Given the turn of events, what lessons would you draw about how to improve HR strategy if you were the
(a) New Zealand chief Executive of Phonetecho?
(b) German HR director?

Please refer to the PDF document attached for the complete case study.


The case study belongs to Human Resource management and it is about Phonetecho, a German based multinational telecom giant. The company’s New Zealand’s division hasn’t adapted a strategic human resource management and hence, has been facing few human resources issues. The German headquarters did not have adequate communications with the NZ headquarters which eventually resulted in a confusion among NZ employees. More on the case study in the solution.

Total Word Count 1504


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