Case Study Analysis: Harley Davidson in 2004 by Gable & Schaefer


Perform a SWOT analysis on Harley Davidson based on the attached case (Harley Davidson in 2004, John E. Gable & Roger Schaefer). Use following tools as basis for the SWOT; External Analysis:

•    PEST (EL) Analysis
•    Stakeholder Analysis
•    Porters Five Forces
•    Competitor Analysis Internal Analysis
•    VRIO (Valuable, Rare, Inimitable, Organization)
•    Value Chain Analysis


This case study belongs to Corporate Strategy and it is about the SWOT Analysis of Harley – Davidson Motorcycles. Harley Davidson is a world renowned cruise motorcycle maker and a SWOT and PESTLE analysis of its market have been given in the solution.

Total Word Count 1640


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