Perform a SWOT analysis on Harley Davidson based on the attached case (Harley Davidson in 2004, John E. Gable & Roger Schaefer). Use following tools as basis for the SWOT; External Analysis:
• PEST (EL) Analysis
• Stakeholder Analysis
• Porters Five Forces
• Competitor Analysis Internal Analysis
• VRIO (Valuable, Rare, Inimitable, Organization)
• Value Chain Analysis
This case study belongs to Corporate Strategy and it is about the SWOT Analysis of Harley – Davidson Motorcycles. Harley Davidson is a world renowned cruise motorcycle maker and a SWOT and PESTLE analysis of its market have been given in the solution.
Total Word Count 1640
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