Case Study Analysis: â€œHaier: Taking a Chinese Company Globalâ€ by Krishna Palepu, Tarun Khanna, Ingrid Vargas
Case Study Analysis: “Haier: Taking a Chinese Company Global” by Krishna Palepu, Tarun Khanna, Ingrid Vargas. Harvard Business School Case No: 9-706-401.
Do you agree with Haier?s decision to globalize into developed markets early on? Given their capabilities, explain the pros and cons of this approach.
The case study belongs to Corporate Strategy and it is about Haier Group. Haier Group is from China and it is an emerging electronics company. In China and some countries that it has entered, Haier has good reputation. In terms of revenue, Haier is only above Electrolux and behind Whirlpool. Haier made a strategic yet risky move during its initial international market entry and this move was really beneficial for Haier.
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