Case Study Analysis Evaluate Sun and Sand Sports Sourcing And Buying Strategies And Make Recommendations


Case Study Analysis: Sun and Sand Sports

Sun and Sand Sports has been committed to ensuring that their customers have access to some of the best sporting brands in the world.  They are exclusive dealers and distributors for over 50 International Sporting Brands namely Timberland, Nike and Columbia.  Over the years, Sun and Sand have won numerous awards and accolades, recent one being the ‘Most Progressive Distributor of the Year’ in 2011.  Its constant innovation and association with leading sports brands has made it synonymous with quality and reliability.  Over the years, Sun & Sand Sports has emerged as the conveniently located premium sports shopping destination in all high footfall malls across the Middle East.
Sun and Sand Sports distribution center is located in Jebel Ali, laid out on a huge 140,000 square feet state of the art storage facility.  Sun and Sand is well equipped with latest technology when it comes to logistics management.  The Merchandise department is looking for a Category cum Retail assistant and have decided to shortlist you among the candidates who attended the interview provided you impress them with a detailed report on Retail and Merchandising Industry dated January 5, 2013.  Sun and Sand is keen to ensure that the successful candidate has good knowledge of the Industry and Merchandising issues in which you will be working in the future, if you are selected.

Your report should:

  • Evaluate Sun and Sand’s sourcing and buying strategies and make recommendations for further improvement.
  • Advise on an appropriate sourcing and buying strategy in the context of Sun and Sand’s Retail Management
  • Purchasing
  • Suppliers – criteria                            
  • DMP & DMU                                
  • Buying Strategies                            
  • Local Adaptation                        
  • Make recommendations for improvement                   
  • Conclusion                                             


The case study belongs to Operations Management and it is about Sun and Sand Sports Company which wants to revamp from one of Nike’s retailer and has won many awards as one of the best sports merchandise retailers. It wants to automate its logistics and implement a warehouse management system.

Total Word Count 1775


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