Case Study Analysis: Cochlear


Case Study: Cochlear

Please refer to the case study in the PDF document attached.

Question 1: Considering the above, search: (a) the publicly available IP registers of IP Australia; (b) one overseas registry of intellectual property rights, and (c) any other sources you consider appropriate, and comment on the extent that intellectual property controlled by Cochlear, either as an owner or a licensee contributes to and aligns with the achievement of any of the "Cochlear guiding principles".

Question 2: Based on the evidence you have obtained in answering Question 1 and any other relevant sources, comment on the extent that you believe the Key Core Ingredients discussed in class do or do not feature in Cochlear's IP management. To the extent that the above evidence and other resources are considered by you to be incomplete, you may make reasonable assumptions to fill in those gaps, but any assumptions must be clearly stated in your answer.

Question 3: Based on the Financial Report in Cochlear's Annual Report 2011, comment on the extent that you believe that the value of intellectual property controlled by Cochlear, either as owner or as licensee, is adequately reflected in those financial statements from an investor’s perspective.


These questions belong to Corporate Strategy and they are about a case study of an organization named Cochlear. The company is known for its innovative ideas, world class design, high-quality products and a dedicated life time support for its products. The annual reports, financial performance, etc are reviewed in the solution.

Total Word Count 4120


Download Full Solution


  • HWA

    this is a very good website

  • HWA

    I have 50 questions for the same test your page is showing only 28

  • HWA

    hi can you please help or guide me to answer my assignments. thanks

  • HWA

    hi can anyone help or guide me to my assignments. thanks

  • HWA

  • HWA

    This solution is perfect ...thanks

  • HWA

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA

    Perfect bank of solution. 

  • HWA

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA

    works fine.