Case Study Analysis: Blue ORB: A Company In Transition. Ivey Case: 9B10M084
The case study belongs to Marketing and it is about Blue ORB which is a software development company. The company is planning to launch a marketing campaign which can motivate its free users to pay and subscribe. It is contemplating whether or not this marketing campaign should be outsourced or to design it in-house.
Total Word Count 2156