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The assignment in marketing is about Porter’s Five Force Model. The case study that has been given is about Airbus. Airbus is one of the forerunners in the aviation industry. Airbus is famous for its Jumbo Jets apart from regular commercial flights. The strategy of Airbus during late 90s and early 2000s to establish itself as one of the competitive aircraft manufacturer and competing against Boeing has been discussed in detail in the solution.
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