Case Study: ‘Design and development of strategy processes at RACC’ by Johnson G; Whittington R & Scholes K, 2011, pp. 732-5.
Critically analyze the case in terms of what you know about strategy development process in organizations.
For the whole case study, please refer to the PDF attached along with the solution.
The case study belongs to Corporate Strategy and it is about RACC. RACC or Retail Automobil Club de Catalunya was facing an important challenge and it needed to update its strategic planning process for the years 2008 – 2013. The previous strategy of bottom-up approach had to be redesigned to gain competitive market advantage.
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