Case Analysis: Lush is a relatively new brand that has been launched in 1995. It started out as a cottage industry by making handmade beauty and personal care products. Over the years, Lush has grown into a well-recognized brand and it is planning to go international. It has organized an event for its international debut and the event is supposed to promote it. List out a marketing strategy for the event.
For more details on the question, please refer to the question in the solution.
The question in Marketing is about a beauty product named Lush. Lush has grown over the years from the cottage business to an international brand. It has organized events recently and its marketing strategy to capture target audience has been described in the solution.
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