Students are willing to pay $700 for a computer and $100 for additional software. Workers are willing to pay $500 for a computer and $200 on the additional software. If the unit cost for computers is $200 and the unit cost for the additional software is $50
a) If there is no bundling what is the price for …
i) A computer
ii) Additional software
b) If the computer and additional software are only sold together under a pure bundling strategy what is the price of the bundle?
The question belongs to Finance and it is about a scenario where students are willing to pay more for computer and less for software than workers who want to pay less for a computer and more for software. The differences in these two instances have been taken and price, if there was no bundling has been calculated.
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