Australia Business Plan Report


A business plan for a new business has to be prepared. 


The assignment is related to preparing a business plan for a new business. In this assignment, the importance of a business plan is highlighted and a business plan is prepared. The proposed business is packed lunch boxes to be supplied to office employees and college going students. This business concept is likely to be a success because, it is a new concept and it can be low cost when compared to restaurant goers.


Table of Contents

1. Introduction  

2. The New Business  

3. Market study  

4. Porter’s five forces  

4.1. Supplier power

4.2. Buyer Power

4.3. Competitive rivalry  

4.4. Threat of Substitution  

4.5. Threat of New Entry  

5. SWOT Analysis  

5.1. Strengths  

5.2. Weakness  

5.3. Opportunities  

5.4. Threats  

6. Financing arrangements 

6.1. Equipment Requirement

6.2. Staffing pattern  

6.3. Financing Options 

6.3.1. Overdraft or Line of credit

6.3.2. Equipment-financing  

6.3.3. Loan for small Business Enterprises 

7. Our Requirement

8. Marketing Strategy  

8.1. Market Research  

8.2. Marketing Segments  

8.3. Marketing  

8.4. Consumer Research  

8.5. Marketing Strategy and Marketing plan  

8.6. Marketing Mix  

8.6.1. Product

8.6.2. Promotion 

8.6.3. Pricing  

8.6.4. Product Strategy  

9. Client Relations  

10. Conclusion


Total Word count is 5443

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