Apple and Samsung have been in a battle for market share, technology, and market leadership. Both are strong brands. You have been appointed a brand consultant to one of these companies. You have been asked to build the brand to set it apart from the other. (You can choice which one you are working for). How would you go about this brand equity building exercise?
The question belongs to Marketing and it discusses about building brand equity as a marketing consultant either for Apple or Samsung.
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