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Applying Porter’s Five Force Model On IKEA And Its Lack Of Success In The United States


After doing research on Ikea, write a 250- to 500-word paper addressing the following questions:

1.    Using Porter's Five Forces Tool, explain Ikea’s strategy and how it has created a competitive advantage in the furniture market.
2.    What is Ikea’s strategy for hiring managers? Explain whether or not you believe this has contributed to its success.
3.    Why has Ikea not been as successful in the United States as it has in other parts of the world? What concepts had it failed to practice that has led to its lack of success in the United States?


The question belongs to Corporate Strategy and it discusses about the reasons behind the lack of success of IKEA in the United States and by using Porter’s Five Forces Tool, the strategy of IKEA has been explained.

Total Word Count 979

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