Apply Blue Ocean Strategy to a product or company or an industry and write a report about it

Question

Apply Blue Ocean Strategy to a product or company or an industry and write a report about it.

Summary

The question belongs to Corporate Strategy and it is about Blue Ocean Strategy. Blue Ocean Strategy is a concept developed by Chan Kim and Renee Mauborgne. The basic concept behind Blue Ocean Strategy is about non-existent markets in the present times. In these markets, demand is created rather than fought for. In other words, it is about finding new markets. An example of Apple’s iPad has been used here.

Total Word Count 2218


 

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