Hofstede’s model is the most popular tool for defining national cultures. It includes five dimensions: Power Distance, Individualism/Collectivism, Masculinity/Femininity, Uncertainty Avoidance and Long-/Short-Term Orientation. Analysing cultural characteristics based on the above dimensions could reveal interesting insights for marketers and could enhance marketing strategies.
Address the following issues/questions:
This question belongs to marketing and discusses about customer behaviour and discusses Hofstede’s model for defining national cultures.
Total word count: 640
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