Advertising Strategies of  Milo (Singapore)


Prepare a report on Milo (Singapore) company which includes the following

  1. Overview of product
    1. Background, representations, products, operations
  2. Advertising Strategy
    1. Based on research, present the current strategy and tools used in promotions/branding. You must support your findings with research and citations.
    2. Include appropriate labelling of the tools (traditional versus new/non-traditional) with examples, explain its usage in the given context.
    3. Evaluate the current strategy stated in (b). Discuss if it is successful/relevant or otherwise. You must substantiate your conclusions with relevant research.
  3. Recommendations (must be practical)
    1. Based on the current strategy/tools used, discuss what else could be done to improve the Advertising approach. In your recommendations, you must explain how each proposed tool will assist to narrow the gaps/improve the reach of advertising
  4. Conclusion
    1. Summarize your assignment, highlighting key points and take a stand as if the advertising strategy is successful in your product


This question belongs to marketing and discusses about a company’s advertising strategies.

Total word count: 2940


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