Write a report to develop a new product plan for the introduction of a product to satisfy the baby boomer product need.
The assignment is in marketing related to Marketing Mix for a Canadian company named Frito Lay. The company is contemplating about bringing out a new product named “Chinppees”. This is a food item prepared by beef marinated in ginger, Chinese sauces and vinegar. The marketing mix for this product is prepared taking into account the consumers, depending upon their demography. All of these are discussed in detail in the solution.
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