1. Build a Balanced Scorecard for the unit of an organization of your choosing (Red Lobster). The organization will be Red Lobster (the restaurant). Unless you are in senior management, focus on the unit with which you are most familiar rather than the organization as a whole (server, hostess, hostess trainer). Identify the strategic objectives of the entire organization and the secondary objectives for the unit. Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it.
The assignment in marketing is about Red Lobster, which is one US and Canada’s most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in full-depth in the solution.
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