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Customer Relationship Management or CRM refers to the methodologies and tools that help businesses manage customer relationships in an organized way. The main objective is to learn more about the needs and behavior of customers. It helps to build stronger relationships with them. There are technological terms involved in CRM. But, thinking of it primarily in technological terms is a mistake.
CRM is all about how far a company is able to meet the needs of its customers. Its not a program which when implemented guarantees higher sales. Its about creating a system which is implemented to gain an insight into customers’ needs and the value of those customers.
When already in a company if there is a customer relations department, then automating this process will yield good results.
Benefits of a CRM Program
Types and variations
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